© Morgana Wingard
22 Sep 16 04 Nov 19

MSF UK cookies notice

We use “cookies” to identify you when you visit our website.

What are cookies?

Cookies are small text files that are transferred from the website to your computer, phone or tablet. Websites store cookies on your internet browser (Chrome, Firefox or Internet Explorer, for example) when you visit. Every time you return to the site and navigate around it picks up these bits of information.

Why do websites use cookies?

There are several types of cookie and they each have different functions and uses. Some cookies can be really helpful and most websites rely on them in order to work properly and to understand what their users do when they visit.

For example, when you donate on MSF UK a cookie helps the Website ‘remember’ which kind of donation you have chosen as you move through the process. Cookies are also crucial for understanding how people use a website and which articles or sections are popular. This can help make websites more engaging, which can assist with how we develop the Website in the future.

Cookies are also used by advertising companies to direct adverts at people who might have shown an interest in the company, product or service before when surfing the web.

Types of cookies

The four categories, from the least to the most intrusive, are:

1. Strictly necessary

These cookies let you move around the website and use areas like the donate form, log in and e-news sign up. They don't gather information about you that could be used for marketing or remember where you've been on the internet.

These cookies only last until you close your browser. 

2. Performance

These cookies help us understand how you use our website and if users have had any problems. 

They also let us know if you see one of our adverts online or click on our banners.

The information they gather is anonymous. We only use the information to improve the way the Website works. 

3. Functionality

These cookies remember any choices you've made on a website. This could be changing the text size, preferences or colour. 

They can also remember if you've already completed a survey. They can’t track you on other websites.

4. Targeting

These cookies collect info for third parties and remember what you looked at on a website. 

They’re used for things including ‘Like’ and ‘Share’ buttons, as well as online advertising.

Do you see ads for things you've looked at online appear on random websites? It's because of targeting cookies. 

What cookies do we use? We use all four kinds of cookies on our Websites. We only use them when we feel they’re useful and can benefit our visitors or help us spend donor money more effectively.

The cookies MSF UK uses

Type of cookie

What it does

When it expires

ASP session ID This cookie is used by our website to mark your session on the website (i.e. one visit) and helps the site run efficiently. When you exit the browser
PREF Stores settings like your preferred language or text size. Two years
Google Analytics

We use Google analytics to see how our site is performing e.g. what articles are read, how many donations we receive and where visitors come from. The full list of Google Analytics cookies are below.

Google analytics collects no personal data or IP addresses.
Visitor ID: _utma Contains a unique ID, the date and time of first visit and total no of visits made. Two years
Session ID: _utmb Contains pages visited and decides when a session has timed out. Thirty minutes of inactivity
Session ID: _utmc Registers that the visit has ended. When you exit the browser
Campaign tracker: utmz Contains traffic information for the current visit, if different from previous. Six months
TV Squared

We use TV squared to help track the performance of our TV campaigns, helping us identify if visitors arrived on the website in response to one of our TV adverts.

TV Squared collects no personal data or IP addresses.
Two years

We use hotjar to help us understand how visitors engage with our website, e.g. which page designs work or what routes visitors may take to apply for a job.

We also use hotjar to run site surveys, asking you for feedback or improvements.

Hotjar collects no personal data and masks IP addresses.
One year
Google Optimize

We use Google Optimize to help us understand how visitors engage with our website, e.g. which page designs work or what routes visitors take to apply for a job.

Google Optimize collects no personal data or IP addresses.
Ninety days

We use Facebook to see if our Facebook campaigns are effective. It also helps us find out if we’re talking to the right people. This is done in accordance with Facebook’s policies.

You can read more about Facebook’s policies here:

We use Wisepops to display targeted popups on our website. We do not use Wisepops to gather personal information, no data used tracked back to a single user.

We use Wisepops to see:

  • The last time you visited the website
  • Which pop-up campaigns you interacted with
Two years
Google Doubleclick

We use Google Doubleclick to see if our online advertising campaigns are effective. It also helps us find out if we’re talking to the right people, thus ensuring we are spending donor money effectively.

Specifically Doubleclick registers and reports the website user's actions after viewing or clicking on an advert with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Doubleclick does not collect any personal data.

One year

Controlling cookies

You can control and/or delete cookies at any time.

You can also get rid of all the cookies already on your computer.

Most web browsers automatically accept cookies, but you should be able to change your browser to prevent that. If you want to know how to do this please look at the help menu on your web browser. However, switching off cookies will restrict your use of our Website.

For more information about the use of cookies see

We may update our cookies from time to time, so please check this notice regularly.

Last updated: 4 November 2019