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Zwa Nga Bien (Look at me well) | Lexxus Legal, Sista Becky & Jeunesse Espoir
Ahead of World Aids Day 2017, MSF has launched "ZWA NGA BIEN" (Look at me well), a digital awareness campaign aimed at young urban audiences living in Goma and Kinshasa to address the lack of information and stigma that is still associated with HIV in Democratic Republic of Congo (DRC).
The #ZWA_NGA_BIEN campaign is supported by Lexxus Legal and Sista Becky, two popular artists from the Congolese music scene, who have committed to working alongside HIV activists from the "Jeunesse Espoir" (Youth hope) association and MSF to overcome the ‘taboo’ of HIV and positively encourage young people to get tested.
Their title music video "ZWA NGA BIEN" in (Lingala/French, available with French, English subtitles) is a direct call to people to change their point of view, to turn misperceptions around people living with HIV into knowledge, awareness and acceptance.
The track was written by Lexxus Legal & Sista Becky while listening to the testimonies of Jeunesse Espoire activists, who also appear in the video. The lyrics deliver a strong and inspiring call to fight misinformation, prejudices, isolation and social disregard for HIV and people living with HIV.